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Marketers, Salespeople Disconnect on Provision, Use of Sales Tools
There’s some friction between marketing and sales departments when it comes to the sales tools (such as collateral, ROI calculators, proposal content) used to win new customers, according to a new...
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Interactive Pre-Rolls See Growing Popularity, Engagement Rates
Interactive pre-rolls represented 36% of video ad impressions in 2012, according to AdoTube’s “2012 Global Format Index,” up from 30% in 2011 and just 19% in 2010. Along with their rising popularity,...
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Most Client-Side Marketers Still Challenged to Find Cost Savings
82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts, per results from an...
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US Consumers Say Coupons, Contests Drive Social Bonds With Brands
Americans just seem to love discounts. Asked what the brands they follow on social media do to make them want to stay connected to them, 70% of US respondents to an Ipsos OTX survey indicated that the...
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Marketing/IT Relationship Challenges Present Roadblocks to Customer-Centricity
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment,” according to [download page] a new survey from the CMO...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 29-31, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Client-Side Marketer Outlook on Ad Spend Improves, Remains Shaky
A new report from the Association of National Advertisers (ANA) finds that 44% of client-side marketers decreased their ad budgets during the 6 months prior to the survey, compared to just 17% who...
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Men, Youth Respond Most to In-Stream Video Ads
An analysis by AdoTube of more than 9,500 in-stream video ad campaigns and nearly 13.5 billion impressions from across the world last year reveals that men responded more to ads than women, with a...
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Marketers Know They’re Missing Data That Could Enhance Their Customer Profiles
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer, while another 30% believe that’s possible but they’re not...
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Daily Media Usage: Mobile Internet Consumption Increases Y-O-Y; TV Stable
A survey of 10,000 US consumers conducted by the Temkin Group finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with...
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Almost 2 in 3 American Women Say They Indulge in Retail Therapy
American women are 61% more likely than men to say they shop and spend money to improve their mood, per results from an Ebates survey. The study reveals that 63.9% of women surveyed say they engage in...
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18-24-Year-Olds on Facebook Boast an Average of 510 Friends
62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age, per results [download page] from a study conducted by...
View ArticleTop 10 Mobile Phone Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Mobile Local Ad Spend Set to Grow at a Rapid 49.3% Annual Clip
Increasing smartphone penetration, growing consumption of the mobile internet, and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017,...
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Top 10 TV Ads of Q1: Only 2 Super Bowl Spots Make the List
Ace Metrix has released its list of most effective TV ads during Q1 2013, with a surprising finding: only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5. In...
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Broadcast TV is Finding A Welcoming Audience Online
“Online video is quickly becoming online television,” declares a new study [download page] from Ooyala, which looked at trends in multi-screen video consumption from broadcasters and entertainment...
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Half of Mobile Phone Owners Always Have Their Device Within Arm’s Length
Research showing consumer addiction to mobile phones continues to filter in. Here’s another stat to add to the arsenal: according to [download page] a new study from Arbitron and Edison Research, 52%...
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